BMW MOUNTAINS

X-DRIVE CHALLENGE

Hands on Strategy Development, Expert Review, UX – Concept, Process Optimization, User Journeys and Flows

Define the Go-To User Experience Strategy for user centered design.

Key Painpoints

  • High bounce rate
  • Poor user experience
  • Lack of orientation
  • Old fashioned ui
  • Journey not clear
  • Inconsistent user experience
  • Not mobile enabled

Project Goals

  • Improve the user experience
  • Guide for future optimizations
  • Reduce bounce rate
  • Clear journey & orientation
  • Reduce distraction points
  • Increase time on page
  • Adaptive design for mobile, tablet and desktop

Process of creating the right UX

Pain Points

Analyze the pain points first in expert review. Share results in workshop. Get the right insights during user journey mappings and with collaborative teamwork to get a holistic view. Most important is the participation of the board members and stakeholders, so that they are involved in the process of what of their ideas work, or fail.

Strategy Workshop

Get all stakeholders on board. Align the insights to vision and mission statements. Use a strategy paper and create an actionplan for prioritization of tasks and to set the direction for the next steps.

Structure

Define the golden path for the users main purposes. A clear site structure helps to verify the right navigation in vertical and horizontal direction.

Flow

Reduce distraction points in user flow. Provide the right logic and touchpoints to keep the user always in charge of his task.

Visual Appearance

Clean visual appealing UI. Content blocks for showing the funnel to easily find the task. Introduction, what, why and how…